The 22 immutable laws of marketing exposed and explained by the worlds two kindle edition by al ries jack trout download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading the 22 immutable laws of marketing exposed and explained by the worlds two. The 22 immutable laws of marketing exposed and explained by the worlds two al ries ries ries works with many fortune 500 companies they are the authors of the 22 immutable laws of branding and the fall of advertising and the rise of pr which was a wall street journal and a businessweek bestseller and most recently the origin of . The 22 immutable laws of marketing is a great book its very small and easy to read the chapters start with words of wisdom some of them are counter intuitive and makes complete sense few quotes that i liked hype is hype. In my opinion the 22 immutable laws of marketing fails in that respect their examples that illustrate the laws are taken from the relatively small pool of the biggest companies in the world its not evident that the same rules apply to small or medium businesses. In the 22 immutable laws of marketing ries and trout offer a compendium of twenty two innovative rules for understanding and succeeding in the international marketplace from the law of leadership to the law of the category to the law of the mind these valuable insights stand the test of time and present a clear path to successful products
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